Media Training on AMR Awareness in Kenya

The media play a major role in promoting good public health practices and are a key stakeholder in disseminating and sharing information with the masses of varied demographics. Recognizing this EPN partnering with ReAct and Kenya Medical Research Institute (KEMRI) hosted a media training workshop on AMR for media houses in Kenya to sensitize, create awareness and increase knowledge.

From the twenty-five media professionals that were trained, it resulted in 5 articles in the main local papers and 1 youtube video. Social media, on platforms like Twitter and Facebook, also provided some traction on the message of AMR, however, it was not as widespread as we had hoped.